High Level of Innovation

Made in Germany

For modern living spaces

CLASSEN Logo - Blue Leaf
Dealer Area

Product Visualizer

Product
Visualizer

Go to the Planner

Product Consultant

For Consultation
Discover fresh ideas, the latest DIY trends, and creative interior design concepts—to add more style and personality to your home.
Learn More
Do you have questions or would you like a personalized consultation? Our team is here for you—prompt, friendly, and knowledgeable. Write to us, give us a call, or use our contact form.
Contact Request

Careers

Want to make a difference? At CLASSEN, you'll find more than just a job: exciting challenges, real opportunities, and a great team.

CLASSEN Launches a Pilot Project for the Voluntary Recall of CERAMIN® Products—in Partnership with hawo GmbH

Published onSeptember 5, 2025
Employees holding colorful recycled materials
Kaisersesch, September 1, 2025 – With a pilot project that is unique in Germany, the CLASSEN Group and HAWO GmbH are sending a strong message about putting the circular economy into practice in the flooring industry. CLASSEN has already established successful take-back systems for production scraps in collaboration with industry partners; together with HAWO GmbH, this approach is now being applied for the first time to returns from the trade. Since January 1, 2025, both partners have been testing a joint take-back concept for CLASSEN’s PVC-free CERAMIN products. The pilot project will run until the end of the year and is intended to lay the groundwork for further, long-term collaborations.

As part of the project, leftover materials and surplus CERAMIN products from craftsmen are collected through HAWO’s stores and returned to CLASSEN—and in the future, this will also include entire, already-installed products. The materials are returned in plastic boxes provided by HAWO at its stores. Once filled, these boxes are transported to HAWO’s headquarters in Heppenheim, from where CLASSEN organizes their onward transport to Kaisersesch to prepare the products for further processing in material cycles. The project will be closely monitored, evaluated, and improved throughout the project period. It reflects a trusting, long-standing partnership in which HAWO is open to innovative approaches and, together with CLASSEN, actively contributes to the further development of circular solutions in line with the principles of the circular economy.

“At CLASSEN, we are firmly committed to advancing the circular economy in the flooring industry and establishing solutions that span the entire product life cycle. We are therefore all the more pleased to be testing such models in practice together with our customers in order to develop a forward-looking concept for the industry. This form of take-back is one of many possible options for enabling material recycling of CERAMIN. A fundamental prerequisite for this is that CERAMIN is “Designed for Recycling” from the very beginning,” says Sebastian Wendel, Sustainability Officer at the CLASSEN Group.

“As a family-owned company, we at hawo GmbH are convinced that responsible solutions and a commitment to responsibility are crucial for the future of our industry. We have already successfully established take-back programs in other product categories, and we are now applying this experience—in collaboration with CLASSEN—to the CERAMIN segment as well.”

Outlook for the Project

The pilot project will run through December 31, 2025, and will be closely monitored and evaluated throughout its duration. If it proves successful, there are plans to expand it to include additional partners—with the goal of further embedding the circular economy in the construction industry.

For more information about CERAMIN, please visit the website: www.ceramin.com

About HAWO GmbH

As a manufacturer and wholesaler, hawo GmbH supplies high-quality products for exteriors, interiors, and flooring, as well as tools and machinery. The company focuses on providing the best customer service, expert advice, the highest product quality, the fastest delivery, and a forward-looking approach. With qualified and motivated employees, standardized processes throughout the company, and a large number of branches in southwestern Germany, painters, plasterers, flooring installers, and interior designers are served optimally and with a high degree of flexibility through direct sales, enabling them to find well-thought-out and forward-looking solutions for their projects.

Share this post

Press Release

Press
information

Contact Person

Contact
partner

Marketing Team
CLASSEN Group

Email
presse@classen.com

About the CLASSEN Group

As a leading German manufacturer of wall and floor coverings, CLASSEN stands for technological leadership and durable product solutions. Approximately 2,000 employees worldwide are committed to efficient processes, responsible use of materials, and continuous improvement throughout the entire value chain. With professional expertise and dedication, they promote resource-efficient processes, durable product concepts, and the return of suitable materials to the recycling loop. CLASSEN deliberately avoids the use of chlorine, PVC, and plasticizers in its wall and floor coverings.


With numerous patents available to the entire industry, the company underscores not only its own independence but also its commitment to continuous innovation. With CERAMIN®, CLASSEN has developed a material that consists largely of recycled plastic and is highly recyclable. In doing so, CLASSEN is making an exemplary contribution to the circular economy. Founded in 1962 by Dr. Hans-Jürgen Hannig, this family-owned company is currently managed by three generations, including the founder himself, who are involved in day-to-day operations.
magnifiercrossmenucheckmark-circle