High level of innovation
Made in Germany
Healthy Flooring
Going forward, CLASSEN GmbH will be responsible for the strategic management and further development of the online business. This includes, among other things, managing the company’s websites, supporting customer activities in online sales, and expanding the marketplace business, for example through Amazon and other platforms.
“With CLASSEN GmbH, we are creating an organizational unit that brings together all relevant aspects of online strategy, digital brand management, and content,” says the management of CLASSEN.
Along with its founding, the CLASSEN has launched its new website. A revamped platform is now available atclassen.com—including a sample store and an AI-powered product advisor.
The integrated chatbot helps users select the right flooring and answers questions about flooring, interior design, and care instructions. The service is available 24/7.
Further information:classen.com/produktberater
As part of the company’s founding, an e-commerce department was also established. It serves as a center of expertise within CLASSEN GmbH and coordinates areas such as content, product presentation, online marketing, and digital sales strategies.
As a leading German manufacturer of wall and floor coverings, this family-owned company is synonymous with technological leadership and sustainability. Under the motto “Floors For A Better Tomorrow,” the approximately 2,000 employees of CLASSEN are committed to a sustainable future across all areas of the value chain. With great passion and expertise, they achieve outstanding results—from resource conservation and a long product lifecycle to the complete recycling of healthy wall and floor coverings.
For its healthy wall and floor coverings, CLASSEN avoids the use of chlorine, PVC, and plasticizers. With numerous patents available to the entire industry, the company underscores not only its own independence but also its ongoing commitment to our natural resources. With CERAMIN®, CLASSEN has developed CLASSEN material that consists largely of recycled plastics and is 100 percent recyclable. In this way, CLASSEN makes CLASSEN exemplary contribution to the circular economy.
The family-owned business, founded in 1962 by Dr. Hans-Jürgen Hannig, is currently managed by three generations, including the founder himself.
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