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Home››CLASSEN Opens New Showroom in Kaisersesch

CLASSEN Opens New Showroom in Kaisersesch

Collection Overview
Published onJuly 1, 2024
A modern, sustainable exhibition space featuring plants and designer flooring – The CLASSEN Forum CLASSEN Kaisersesch
Kaisersesch, July 1, 2024 – The CLASSEN is pleased to announce the completion of its new, modern showroom in Kaisersesch. Spanning over 700 square meters, the renovated space offers an innovative and inspiring environment for customers, partners, and employees.
The new showroom is not just a display space, but a dynamic platform for creative collaboration. Instead of a single large open space, the room has been divided into different sections that can be flexibly rearranged and swapped out using a modular system. This makes it possible to keep the showroom up to date and adapt to the needs of visitors.

The most important new feature:
The "Interactive Corner"

A particular highlight is the "Interactive Corner," an area specifically designed for collaborating with customers on new collections. This interactive workspace serves as an interface between customers, sales, marketing, and product management. Here, not only are the appropriate decors for new collections selected, but the corresponding marketing concepts—in the form of displays—are also developed. In addition, a digital application offers the opportunity for a virtual tour of the company’s production facilities across all locations, providing visitors with a comprehensive insight into the CLASSEN’s manufacturing processes.

Sustainability and
creative design

The showroom features numerous green and plant-based elements that highlight the company’s commitment to sustainability and that of the flooring on display. Unique installations, such as graffiti walls, add visual interest and playfully reflect the company’s values.

Product scenarios and meeting rooms

Three mock-up booths showcase the products directly in real-life scenarios. CLASSEN the new herringbone flooring from CLASSEN adorns a cozy reading nook. New meeting rooms also provide space for interaction and offer an ideal environment for meetings and creative processes.
A modern, sustainable exhibition space featuring plants and designer flooring – The CLASSEN Forum CLASSEN Kaisersesch
Product banner for sustainable Ceramin flooring productionModern showroom featuring wall decor and designer furniture
Reception area featuring greenery and sustainable interior design

About the CLASSEN Group

As a leading German manufacturer of wall and floor coverings, this family-owned company is synonymous with technological leadership and sustainability. Under the motto “Floors For A Better Tomorrow,” the approximately 2,000 employees of the CLASSEN are committed to a sustainable future across all areas of the value chain. With great passion and expertise, they achieve outstanding results—from resource conservation and a long product lifecycle to the complete recycling of healthy wall and floor coverings.

For its healthy wall and floor coverings, CLASSEN avoids the use of chlorine, PVC, and plasticizers. With numerous patents available to the entire industry, the company underscores not only its own independence but also its ongoing commitment to our natural resources. With CERAMIN®, CLASSEN has developed CLASSEN material consisting largely of recycled plastics and is 100 percent recyclable. In this way, CLASSEN makes CLASSEN exemplary contribution to the circular economy.

Founded in 1962 by Dr. Hans-Jürgen Hannig, the family-owned company is currently led by three generations, including the founder himself, in its operational management.
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