Munich, April 25, 2023. The CLASSEN brought innovative design, sustainable flooring, and product innovations to BAU 2023. As one of the world’s leading manufacturers of laminate flooring and PVC-free wall and floor coverings, the family-owned business plays a leading role in the circular economy and sustainability for the entire industry with its products. This was also reflected in the booth design.

The flooring for the trade show booth was made from the company’s proprietary material,^CERAMINⓇ. This makes it not only durable but also fully recyclable. Unlike conventional trade show flooring, the^CERAMINⓇ flooring is not disposed of in a waste-to-energy plant or landfill afterward, but is 100 percent reprocessed into new flooring at the CLASSEN factory. After BAU, the trade show booth itself will be set up in the showroom at the headquarters in Kaisersesch. Also in the spirit of sustainability, the family-owned company opted not to use catalogs. Instead, the booth relied exclusively on QR codes.

Unprecedented flooring

With ^Manor®, the flooring manufacturer demonstrated its technological leadership at BAU: Unlike conventional herringbone designs, CLASSEN first herringbone collection CLASSEN require left- and right-facing planks. This eliminates the need for retailers to stock two different types of planks and enables quick and easy installation without the risk of mixing them up. The innovative product generated significant interest among trade show visitors and won them over with its ease of use.

At the trade show, CLASSEN ^Uberwood®, a completely new category of flooring that falls between laminate and vinyl flooring in terms of price and quality, yet still boasts a robust and scratch-resistant surface. In addition, the flooring offers optional integrated impact sound insulation and can withstand water exposure for up to a week. Inspired by hand-selected local woods, the product mimics nature’s characteristic grains and cracks. This gives the planks an authenticity that until now only real wood floors could achieve.

The new Nuva collection was also a hit. This evolution of the proven^CERAMIN® products features a milled bevel in the wear layer and a wide range of XL sizes. The company’s proprietary digital printing process enables a vast selection of designs. The product line is based on the company’s proprietary material and, like all CERAMIN^® products, is guaranteed to be PVC-free, sustainable, and 100 percent recyclable.

^CERAMIN® Flex also made Flex debut at BAU. CLASSEN Dryback CLASSEN particularly appealing for commercial projects and stands out for its health-conscious material. The product will be available starting in the fourth quarter of 2023. At the trade show booth, the company also presented new designs for ^CERAMIN® Tiles —the sustainable alternative to ceramic and stone tiles that is already well-established in the market. The tiles are ideal for wet areas and weigh up to 60 percent less than conventional ceramic tiles. This makes the product particularly attractive to DIYers and professionals.

Attention to detail and innovation you can experience firsthand

The new products, led by^Manor® and^CERAMIN® Flex, which were unveiled to the public for the first time, were a standout at the trade show. The detailed and lifelike designs of CLASSEN invite visitors to touch and feel them. BAU was the perfect venue to vividly showcase the high-quality flooring to visitors from around the world. The CLASSEN considers the trade show a complete success and has already firmly scheduled its participation in the next BAU to once again inspire the industry with sustainable product innovations.

Our material CERAMIN^®

^CERAMIN® consists primarily of natural mineral fillers and polypropylene (PP). More than 65 percent of the plastic content is made up of recycled materials. As a result, these floor and wall coverings are healthy for the home, 100 percent recyclable, and a sustainable alternative to PVC flooring, ceramic tiles, and natural stone. Thanks to their durability (use class 34 / AC6),^CERAMIN® floors are suitable not only for commercial and residential spaces but also for high-traffic commercial areas. This is also because they are moisture-resistant and very easy to clean.

You can download relevant images here.