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Home››CLASSEN Group Opens New Showroom in Kaisersesch

CLASSEN Group Opens New Showroom in Kaisersesch

Collection Overview
Published onJuly 1, 2024
A modern, sustainable exhibition space featuring plants and designer flooring—the CLASSEN Forum in Kaisersesch
Kaisersesch, July 1, 2024 – The CLASSEN Group announces the completion of its new showroom in Kaisersesch. Covering more than 700 square meters, the renovated space provides a presentation and exhibition area for customers, partners, and employees.
The new showroom serves as a presentation space and provides room for collaboration. Instead of a single large open area, the space has been divided into different segments that can be flexibly rearranged and swapped out using a modular system. This allows the showroom’s layout to be adapted and updated to meet the varying needs of visitors.

The most important new feature:
The "Interactive Corner"

A particular highlight is the “Interactive Corner,” an area specifically designed for collaborating with customers on new collections. This interactive workspace serves as an interface between customers, sales, marketing, and product management. Here, not only are the appropriate designs for new collections selected, but the corresponding marketing concepts—in the form of displays—are also developed. In addition, a digital application offers the opportunity for a virtual tour of the company’s production facilities across all its locations, providing visitors with a comprehensive insight into the CLASSEN Group’s manufacturing processes.

Showroom Design

The showroom features various green and plant-based design elements, as well as installations such as graffiti walls. These design elements complement the presentation of the flooring and other products on display.

Product Scenarios and Meeting Rooms

Three mock-up booths showcase the products directly in real-life scenarios. For example, the new herringbone flooring from CLASSEN adorns a cozy reading nook. New meeting rooms also provide space for collaboration and offer an ideal environment for meetings and creative processes.
A modern, sustainable exhibition space featuring plants and designer flooring—the CLASSEN Forum in Kaisersesch
Product banner for sustainable Ceramin flooring productionModern showroom featuring wall decor and designer furniture
Reception area with greenery and sustainable interior design

About the CLASSEN Group

As a leading German manufacturer of wall and floor coverings, this family-owned company stands for technological leadership and sustainability. Under the motto “Floors For A Better Tomorrow,” the approximately 2,000 employees of the CLASSEN Group are committed to a sustainable future across all areas of the value chain. With great passion and expertise, they achieve outstanding results—from resource conservation and a long product life cycle to the complete recycling of healthy wall and floor coverings.

To ensure its wall and floor coverings are healthy for living spaces, CLASSEN deliberately avoids the use of chlorine, PVC, and plasticizers. With numerous patents available to the entire industry, the company underscores not only its own independence but also its ongoing commitment to preserving the foundations of our lives. With CERAMIN®, CLASSEN has developed a material that consists largely of recycled plastics and is 100 percent recyclable. In this way, CLASSEN makes an exemplary contribution to the circular economy.

Founded in 1962 by Dr. Hans-Jürgen Hannig, this family-owned company is currently led by three generations—including the founder himself—in its operational management.
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