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CERAMIN New Products at BAU in Munich

At BAU 2023, the CLASSEN Group set the standard for sustainable flooring. With our PVC-free, fully recyclable CERAMIN® products, our family-owned company is taking a leading role in the circular economy and healthy living for the entire industry. This was also reflected in our booth design.

Our in-house material, CERAMIN®, played a key role at BAU; it was also used to construct the floor of our own exhibition booth. Unlike conventional trade show flooring, the CERAMIN® floor was not subsequently disposed of in a waste-to-energy plant or landfill, but was 100 percent reprocessed into new flooring at the CLASSEN Group’s factory. After the BAU trade show, the booth itself will be set up in our showroom at our headquarters in Kaisersesch. Also in the spirit of sustainability, we did not use catalogs at the trade show. Instead, we relied exclusively on QR codes at the booth.

CERAMIN Moves into the Next Phase

At BAU, we presented three innovations based on our proprietary material. CERAMIN® Flex is CLASSEN’s alternative to Dryback and is particularly appealing for commercial projects. The flooring is characterized by its healthy-living material and will be available starting in the fourth quarter of 2023.

At our booth, we also unveiled new designs for CERAMIN® Tiles —the sustainable alternative to ceramic and stone tiles that is already well-established in the market. The tiles are ideal for wet areas and weigh up to 60 percent less than conventional ceramic tiles. This makes the product particularly appealing to DIY enthusiasts and tradespeople.

The new Nuva collection was also a hit. This evolution of the tried-and-true CERAMIN® products features a milled bevel in the wear layer and a wide range of XL sizes. The company’s in-house digital printing process enables a wide selection of designs. The unique selling point: all CERAMIN® products are guaranteed to be PVC-free, sustainable, and 100 percent recyclable.

Attention to detail and innovation you can experience firsthand

Our new collections and product innovations really stood out at the trade show. The detailed and lifelike designs of our products invite visitors to touch them. BAU was therefore the perfect venue to vividly showcase our high-quality flooring to visitors from around the world. The trade show was a complete success for us, so we’ve already made plans to attend the next BAU to inspire the industry with sustainable product innovations there as well.