Kaisersesch, November 9, 2023 – The CLASSEN Group, a pioneer in the development of technologically innovative DIY flooring, announces that it will launch its first PVC-free Dryback product for commercial applications toward the end of this year. The CLASSEN Group has made a name for itself in recent years through the development of forward-looking technologies and is now once again setting new standards in the flooring industry with “CERAMIN Flex.”

The growing demand for eco-friendly and PVC-free flooring has inspired the CLASSEN Group to further deepen its commitment to sustainable innovation. The CLASSEN Group’s success story began with the construction of the world’s largest laminate flooring factory in the early 2000s. Over the years, CLASSEN has shaped the industry with innovations and the development of new patents, thereby setting the highest standards for quality. Eight years ago, CLASSEN developed the revolutionary PVC-free material “CERAMIN,” which is used in healthy and sustainable design flooring. This milestone ultimately laid the foundation for global demand for PVC-free flooring.

The use of CERAMIN in a Dryback product required new investments at CLASSEN. In this context, the CLASSEN Group put its first die-cutting machine into operation at the end of October in order to offer a wide range of design options in the commercial market going forward. This design diversity is achieved not only through various new formats, but above all because CLASSEN has been a pioneer in the field of industrial digital printing for years. The combination of CERAMIN and the possibilities of digital printing opens up unique potential for the commercial sector, which is why developing a PVC-free flooring suitable for commercial use was the next logical step for this innovative family-owned company.

"The launch of our PVC-free Dryback flooring is an exciting step for the CLASSEN Group. We have always prioritized innovation and sustainability, and this product is a natural extension of our commitment to environmentally friendly and health-conscious solutions. We are confident that our customers and partners will appreciate the benefits and design freedom this product offers," says Céline Quervel, Head of Marketing at the CLASSEN Group.

To ensure that the new product meets the CLASSEN Group’s high quality standards and satisfies the demands of the commercial sector, the company has already established key partnerships with leading industry players. These strategic alliances will ensure the successful launch and long-term acceptance of the new product.